Public Relations is about maintaining a favorable reputation of the organization, its services or brands. It works as a communication channel to spread information to the public by conducting variety of activities to promote and protect the image of your company. It not only builds good relations with the media but also develops healthy relations with the community, its stakeholders and investors.  PR can boost your brand image and value by extensive publicity and by means of different forms of non-paid communications. It formulates a specialized communication plan and uses media platforms to design and retain a positive brand image and build mutually beneficial relationships with the public. It is about protecting a positive image, creating awareness and spreading new information to the audience.