We all already know about the basics of Social Media and how it plays a crucial role in reshaping consumer behaviour.
But, despite having the basic knowledge, many brands still struggle to understand the importance of Social Media Marketing and how it works.
Therefore, to make things simpler, we have come up with a guide that will make you understand this domain better and help you discover how you can generate leads, boost engagement and increase your brand’s visibility through Social Media platforms.
WHAT IS SOCIAL MEDIA MARKETING?
In simple words,
Social Media Marketing A.K.A SMM is a form of online marketing, where you create and share content across Social Media platforms, in a bid to achieve your brand’s goal.
It’s about building your community, driving more traffic, increasing engagement, adding value, humanizing your band, expanding visibility, reaching desired audiences and telling your story with a strategic plan which will help you accelerate your online presence.
WHY IS SOCIAL MEDIA MARKETING SO IMPORTANT?
In today’s world, if your brand doesn’t go online then it may be pushed off the line.
It is almost impossible for any brand to thrive without having Social Media presence since these networks are present in the lives of zillions of people all around the globe.
Social Media Marketing is the most fastest and cost effective way for brands to reach & expand their customer base. A tailored, precise, strategic marketing plan on Social Media can bring remarkable growth to brands.
TOP 5 BENEFITS OF SOCIAL MEDIA MARKETING
1. Increases Brand Awareness
Implementing SMM plan will greatly increase your brand recognition since you will be engaging with a broader audience base. Each creative and ad shared will be introduced to a new network of individuals, which may lead them to becoming a potential audience.
2. Strengthens Brand Credibility & Image
Without communication there is no successful relationship or brand. It is extremely crucial for brands to listen to their customers and give in their best to provide solutions to any issues faced by customers. Social Media helps you to connect faster and have real time two-way communication with your audiences. When your brand connects with people, the value of it and the trust factor amongst the audiences increases.
3. Generates More Leads & Conversions
SMM is quicker, measurable and easier to reach-out to more people. With a perfect blend of paid and organic tactics you can boost more conversions. Creating an ad, having a campaign, curating engaging videos/graphics, customizing your post to target a specific audience and promoting solutions to their issues will help you get more people to your brand.
4. Easy Access To Competitor Analysis
Monitoring what your competitors are up to, should be a key part of your Social Media Marketing strategy. A competitive analysis helps you understand what can be expected in your field. It will spot opportunities for your brand. Social Media helps you to review the social accounts of your competitors so that your brand is unique and stands out amongst others.
5. Cost Effective
Social Media Marketing is the most cost effective way to promote your brand. Creating accounts across social platforms is free and investing in paid ads is a lot cheaper than other ad mediums. You can fine tune your ad spend according to your goal and increase it if necessary.
START MARKETING ON SOCIAL MEDIA
We at Outdo Media, pledge to help your brand achieve its goal. Having expertise in SMM, we will ensure a personalized experience for your audience by crafting innovative content and strategies which will make a difference and give you outstanding results. With our strong research and unique ideation in marketing tactics, we strive to provide solutions for all your Social Media Marketing requirements.